An Introduction..
I’m Joshua Ivory - a men’s coach and professional model.
Over the years, I’ve represented brands like Gymshark, Men’s Health, Adidas, and Bulk Powders.
But what those campaigns don’t show is the discipline behind them.
They don’t show the early mornings, the time spent in the kitchen cooking instead of takeout, the workouts when no one was watching,
or the days I didn’t feel like showing up but did anyway.
That’s the standard I built my life on.
And it’s the same standard I coach men to live by in order to look and feel younger than ever.
What I Believe
Most men don’t lose their edge because they get old. They lose it because they get comfortable.
Comfort is disguised as “balance,” “rest,” or “I’ll start next week.”
But deep down, you know it’s costing you energy, drive, and confidence.
I believe every man needs something outside of work that challenges him -
a daily action that proves he can still lead himself when no one’s watching.
"Do one thing every day you don’t want to do."
That’s how discipline grows.
That’s how confidence is earned.
That’s how you build a mindset that keeps you looking and feeling like a younger you.
THE IVORYFIT METHOD
The IvoryFit Method is my coaching system for men 28+ who want to reclaim their strength, discipline, and self-respect without sacrificing success, lifestyle, or family.
It’s not a workout plan.
It’s a framework for leading yourself again - physically, mentally, and emotionally.
You’ll rebuild your body, sharpen your habits,
and carry yourself with the same confidence you had in your 20s - only stronger.
If you’re ready to stop drifting and start leading again,
it’s time to REBUILD.
THE IVORYFIT METHOD
Rebuild your discipline. Regain your edge.
A Body That Commands Respect
Train with purpose - build strength, presence, and capability. You’ll look better, feel younger and move like the man you were built to be.
A System for Discipline
No more guesswork or burnout.
You’ll follow a framework that fits your lifestyle - built around efficiency, consistency, and accountability.
A Sharper Mindset
Each week, you’ll apply the principle that changed my life:
“Do one thing every day you don’t want to do.”
This is how we rebuild mental toughness and self-respect.
Nutrition That Works in Real Life
No restrictive diets or “clean eating” extremes.
You’ll learn how to fuel your body for energy, aesthetics, and longevity - while keeping balance and enjoyment.
Accountability & Progress Tracking
Weekly check-ins. Honest feedback.
I’ll be there every step - not to motivate you, but to keep you aligned with your standard.
Proof That Age is Just
a Number
Unlock your true potential, achieve standards that a younger you would envy.
Be the 'young looking one' amongst your group of mates.
The Result:
By the end of this program, you won’t just look different but you’ll carry yourself differently.
You’ll rebuild:
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Your strength
-
Your confidence
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Your energy
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Your ability to keep promises to yourself
You’ll wake up proud of the man staring back in the mirror.
That’s what The IvoryFit Method delivers.
WHAT’S INCLUDED
✅ Personalised training plan
✅ Bespoke nutrition framework
✅ Weekly accountability check-ins
✅ Progress tracking & habit integration
✅ Lifestyle strategy for sustainable results
✅ Private access to me for adjustments & guidance
WHO THIS IS FOR
✔️ Men aged 28+ who feel they’ve lost their edge
✔️ Busy professionals who want results without living in the gym
✔️ Men who value discipline, not excuses
✔️ Those ready to prioritise themselves and invest time, effort, and accountability to rebuild
READY TO REGAIN YOUR EDGE?
If you’re ready to rebuild your discipline, confidence, and energy -
this is your next move. Click below for packages and pricing.